{"id":10416,"date":"2026-05-09T08:31:25","date_gmt":"2026-05-09T11:31:25","guid":{"rendered":"https:\/\/oexpressobr.com.br\/?p=10416"},"modified":"2026-05-09T08:31:27","modified_gmt":"2026-05-09T11:31:27","slug":"luciano-hang-e-criticado-por-uso-da-bandeira-nacional-em-embalagens-e-alega-perseguicao-politica","status":"publish","type":"post","link":"https:\/\/oexpressobr.com.br\/?p=10416","title":{"rendered":"Luciano Hang \u00e9 criticado por uso da bandeira nacional em embalagens e alega persegui\u00e7\u00e3o pol\u00edtica"},"content":{"rendered":"\n

O empres\u00e1rio Luciano Hang, propriet\u00e1rio da rede de lojas Havan, voltou ao centro de um debate acalorado sobre o uso de s\u00edmbolos nacionais. A controv\u00e9rsia gira em torno da est\u00e9tica adotada nas sacolas e materiais promocionais da empresa, que utilizam as cores e elementos da Bandeira do Brasil<\/strong> de forma estilizada \u2014 frequentemente apresentando o pavilh\u00e3o “cortado” ou adaptado ao design das embalagens.
A pr\u00e1tica gerou rea\u00e7\u00f5es negativas entre diversos setores da sociedade, que argumentam que a descaracteriza\u00e7\u00e3o do maior s\u00edmbolo da p\u00e1tria fere a Lei dos S\u00edmbolos Nacionais (Lei n\u00ba 5.700\/1971)<\/strong>.<\/p>\n\n\n\n

O centro da pol\u00eamica: Design vs. Respeito<\/h3>\n\n\n\n

Internautas e grupos de oposi\u00e7\u00e3o t\u00eam manifestado indigna\u00e7\u00e3o, alegando que o uso comercial da bandeira, especialmente quando fragmentada, desrespeita a dignidade do s\u00edmbolo. De acordo com a legisla\u00e7\u00e3o brasileira, existem regras r\u00edgidas sobre a integridade da bandeira, proibindo sua reprodu\u00e7\u00e3o em r\u00f3tulos ou inv\u00f3lucros de produtos de forma que possa ser considerada aviltante.
Em contrapartida, o empres\u00e1rio se defende publicamente. Hang, conhecido por sua forte identifica\u00e7\u00e3o com as cores verde e amarelo, afirma que o uso dos s\u00edmbolos \u00e9 uma demonstra\u00e7\u00e3o de patriotismo<\/strong> e orgulho nacional.<\/p>\n\n\n\n

A alega\u00e7\u00e3o de persegui\u00e7\u00e3o<\/h3>\n\n\n\n

Diante das cr\u00edticas e de poss\u00edveis questionamentos jur\u00eddicos, Luciano Hang utilizou suas redes sociais para se posicionar:<\/p>\n\n\n\n

    \n
  • Defesa do Patriotismo:<\/strong> O empres\u00e1rio sustenta que sua inten\u00e7\u00e3o \u00e9 incentivar o amor pelo Brasil e que a marca Havan \u00e9 indissoci\u00e1vel da identidade nacional.<\/li>\n\n\n\n
  • Narrativa de Persegui\u00e7\u00e3o:<\/strong> Hang alega que as cr\u00edticas n\u00e3o s\u00e3o de cunho t\u00e9cnico ou legal, mas sim fruto de persegui\u00e7\u00e3o pol\u00edtica<\/strong> por parte de advers\u00e1rios que discordam de seu posicionamento ideol\u00f3gico.<\/li>\n\n\n\n
  • Liberdade de Express\u00e3o:<\/strong> A defesa da rede varejista costuma argumentar que a estiliza\u00e7\u00e3o gr\u00e1fica para fins publicit\u00e1rios n\u00e3o configura desrespeito, mas sim uma homenagem moderna ao pa\u00eds.<\/li>\n<\/ul>\n\n\n\n

    O que diz a legisla\u00e7\u00e3o<\/h3>\n\n\n\n

    A Lei n\u00ba 5.700 estabelece que a Bandeira Nacional deve ser apresentada em sua totalidade e cores originais. O Artigo 31 da referida lei pro\u00edbe expressamente:<\/p>\n\n\n\n

    \n

    “I – Manifestar-se, por qualquer meio, em desrespeito aos S\u00edmbolos Nacionais; [\u2026]
    IV – Reproduzir os S\u00edmbolos Nacionais em r\u00f3tulos ou inv\u00f3lucros de produtos expostos \u00e0 venda.”<\/p>\n\n\n\n

    Embora a aplica\u00e7\u00e3o dessa lei tenha se tornado mais flex\u00edvel nas \u00faltimas d\u00e9cadas para vestu\u00e1rio e eventos esportivos, o uso em sacolas descart\u00e1veis<\/strong> e embalagens comerciais permanece em uma zona jur\u00eddica cinzenta que alimenta o embate entre o marketing empresarial e o rigor c\u00edvico.
    At\u00e9 o momento, a rede Havan mant\u00e9m o padr\u00e3o visual de suas unidades e materiais, enquanto o debate sobre os limites do uso comercial do patriotismo continua a dividir opini\u00f5es nas plataformas digitais.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    O empres\u00e1rio Luciano Hang, propriet\u00e1rio da rede de lojas Havan, voltou ao centro de um debate acalorado sobre o uso de s\u00edmbolos nacionais. A controv\u00e9rsia 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