{"id":10535,"date":"2026-05-14T07:05:09","date_gmt":"2026-05-14T10:05:09","guid":{"rendered":"https:\/\/oexpressobr.com.br\/?p=10535"},"modified":"2026-05-14T07:05:10","modified_gmt":"2026-05-14T10:05:10","slug":"governo-zera-imposto-de-importacao-para-compras-de-ate-us-50-e-beneficia-consumidores-de-plataformas-internacionais","status":"publish","type":"post","link":"https:\/\/oexpressobr.com.br\/?p=10535","title":{"rendered":"Governo zera imposto de importa\u00e7\u00e3o para compras de at\u00e9 US$ 50 e beneficia consumidores de plataformas internacionais"},"content":{"rendered":"\n

O cen\u00e1rio das compras internacionais no Brasil acaba de sofrer uma reviravolta significativa. Com a publica\u00e7\u00e3o da Medida Provis\u00f3ria 1.357\/2026<\/strong>, o Governo Federal oficializou a isen\u00e7\u00e3o da al\u00edquota do Imposto de Importa\u00e7\u00e3o para remessas postais de at\u00e9 US$ 50<\/strong> (cinquenta d\u00f3lares americanos) destinadas a pessoas f\u00edsicas. A medida, que j\u00e1 est\u00e1 em vigor, reverte a taxa\u00e7\u00e3o de 20% que havia sido implementada anteriormente, popularmente conhecida como a “taxa das blusinhas”.<\/p>\n\n\n\n

O que muda para o consumidor?<\/h3>\n\n\n\n

A principal mudan\u00e7a atinge diretamente os usu\u00e1rios de grandes plataformas de e-commerce estrangeiras, como Shein, Shopee e AliExpress<\/strong>. Com a nova MP, o c\u00e1lculo de tributa\u00e7\u00e3o para produtos de baixo valor fica simplificado:<\/p>\n\n\n\n

    \n
  • Imposto de Importa\u00e7\u00e3o:<\/strong> Al\u00edquota zero (0%) para compras de at\u00e9 US$ 50.<\/li>\n\n\n\n
  • ICMS:<\/strong> Mant\u00e9m-se a cobran\u00e7a do imposto estadual, com al\u00edquota uniformizada em 17%<\/strong> em todo o territ\u00f3rio nacional.<\/li>\n\n\n\n
  • Acima de US$ 50:<\/strong> Para compras que ultrapassem esse teto, permanecem as regras anteriores, com al\u00edquotas progressivas que podem chegar a 60%, al\u00e9m do ICMS.<\/li>\n<\/ul>\n\n\n\n

    O contexto pol\u00edtico e econ\u00f4mico<\/h3>\n\n\n\n

    A decis\u00e3o de zerar o imposto ocorre em um momento de press\u00e3o inflacion\u00e1ria e busca por al\u00edvio no consumo das fam\u00edlias de baixa renda. De acordo com informa\u00e7\u00f5es do Senado Federal<\/strong>, a MP 1.357\/2026 visa equilibrar o acesso a bens de consumo populares enquanto o governo reavalia o impacto da arrecada\u00e7\u00e3o e a competitividade da ind\u00fastria nacional.<\/p>\n\n\n\n

    \n

    “A isen\u00e7\u00e3o busca devolver o poder de compra ao consumidor digital, que utiliza essas plataformas para adquirir itens b\u00e1sicos e de vestu\u00e1rio a pre\u00e7os competitivos”, aponta o texto preliminar da medida.<\/p>\n\n\n\n

    Tabela comparativa de custos (Estimativa)<\/h3>\n\n\n\n
    Item<\/th>Regra Anterior (20% Imposto)<\/th>Nova Regra (MP 1.357\/2026)<\/th><\/tr><\/thead>
    Valor do Produto<\/td>US$ 40,00<\/td>US$ 40,00<\/td><\/tr>
    Imposto de Importa\u00e7\u00e3o<\/td>US$ 8,00<\/td>Isento<\/strong><\/td><\/tr>
    ICMS (17%)<\/td>Incidente sobre total<\/td>Incidente sobre produto<\/td><\/tr>
    Custo Final Estimado<\/strong><\/td>R$ ~290,00<\/strong><\/td>R$ ~245,00<\/strong><\/td><\/tr>
    Nota: Valores convertidos considerando o c\u00e2mbio m\u00e9dio e taxas de processamento.<\/em><\/td><\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Pr\u00f3ximos passos no Congresso<\/h3>\n\n\n\n

    Por se tratar de uma Medida Provis\u00f3ria<\/strong>, o texto j\u00e1 tem for\u00e7a de lei e produ\u00e7\u00e3o de efeitos imediatos. No entanto, o Congresso Nacional tem um prazo de at\u00e9 120 dias<\/strong> para analisar, votar e converter a MP em lei definitiva. Durante esse per\u00edodo, deputados e senadores podem propor emendas que alterem o texto original ou at\u00e9 mesmo decidam pelo retorno da taxa\u00e7\u00e3o, caso haja forte press\u00e3o dos setores varejistas nacionais.
    Representantes do varejo brasileiro j\u00e1 manifestaram preocupa\u00e7\u00e3o, alegando que a isen\u00e7\u00e3o cria uma “desigualdade competitiva”, enquanto entidades de defesa do consumidor celebram a medida como uma vit\u00f3ria para o livre mercado e para o bolso dos brasileiros.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    O cen\u00e1rio das compras internacionais no Brasil acaba de sofrer uma reviravolta significativa. Com a publica\u00e7\u00e3o da Medida Provis\u00f3ria 1.357\/2026, o Governo Federal oficializou a 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