A pr\u00e9-campanha do senador Fl\u00e1vio Bolsonaro (PL-RJ) \u00e0 Presid\u00eancia da Rep\u00fablica sofreu uma baixa importante em sua estrutura de comunica\u00e7\u00e3o. O publicit\u00e1rio e ex-policial Marcello Lopes, conhecido como “Marcell\u00e3o” e amigo pessoal do parlamentar, deixou a coordena\u00e7\u00e3o do marketing pol\u00edtico da equipe. A sa\u00edda foi oficializada ap\u00f3s uma reuni\u00e3o entre os dois, na qual Lopes alegou raz\u00f5es profissionais e familiares para retornar aos Estados Unidos e focar em sua pr\u00f3pria empresa.
Apesar do tom amig\u00e1vel da vers\u00e3o oficial, os bastidores apontam que o desligamento do marqueteiro foi motivado por fortes press\u00f5es internas no partido. Aliados de Fl\u00e1vio Bolsonaro avaliaram negativamente a condu\u00e7\u00e3o da estrat\u00e9gia de comunica\u00e7\u00e3o diante da crise gerada pelo vazamento de \u00e1udios envolvendo o ex-controlador do Banco Master, Daniel Vorcaro. Interlocutores criticaram a demora e a inefic\u00e1cia em conter os danos \u00e0 imagem do senador, que passou a enfrentar alta rejei\u00e7\u00e3o e aumento de men\u00e7\u00f5es negativas nas redes sociais.
O foco da turbul\u00eancia pol\u00edtica \u00e9 o projeto “Dark Horse”, um longa-metragem autobiogr\u00e1fico sobre o ex-presidente Jair Bolsonaro. De acordo com investiga\u00e7\u00f5es e mensagens reveladas pelo Intercept Brasil, Fl\u00e1vio Bolsonaro teria solicitado um aporte de R$ 134 milh\u00f5es ao banqueiro Daniel Vorcaro para financiar o filme. Deste montante negociado, cerca de R$ 61 milh\u00f5es teriam sido efetivamente transferidos por meio de uma ag\u00eancia de publicidade digital intermedi\u00e1ria.
O caso ganhou contornos ainda mais complexos ap\u00f3s vir a p\u00fablico que o senador se reuniu com o empres\u00e1rio mesmo depois de Vorcaro ter sido alvo de pris\u00e3o por fraudes financeiras na institui\u00e7\u00e3o banc\u00e1ria. O parlamentar se defendeu publicamente afirmando que o encontro serviu apenas para colocar um “ponto final” na hist\u00f3ria e ressaltou que as negocia\u00e7\u00f5es envolveram exclusivamente recursos privados, sem a oferta de qualquer tipo de contrapartida p\u00fablica.
Com a sa\u00edda de Marcello Lopes, a coordena\u00e7\u00e3o da pr\u00e9-campanha corre contra o tempo para reorganizar sua estrutura mercadol\u00f3gica e tentar blindar o candidato. O publicit\u00e1rio Eduardo Fischer foi indicado pelo comando do partido para assumir a vaga deixada por Marcell\u00e3o, embora seu nome ainda enfrente resist\u00eancia de alas que o consideram desatualizado para os desafios digitais da disputa atual. Ao mesmo tempo, antigos aliados da fam\u00edlia, como o ex-secret\u00e1rio de Comunica\u00e7\u00e3o F\u00e1bio Wajngarten, manifestaram publicamente descontentamento com a mudan\u00e7a e tentam costurar o retorno do antigo marqueteiro por consider\u00e1-lo a pessoa ideal para a fun\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"
A pr\u00e9-campanha do senador Fl\u00e1vio Bolsonaro (PL-RJ) \u00e0 Presid\u00eancia da Rep\u00fablica sofreu uma baixa importante em sua estrutura de comunica\u00e7\u00e3o. O publicit\u00e1rio e ex-policial Marcello 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