{"id":1673,"date":"2026-01-09T08:24:23","date_gmt":"2026-01-09T11:24:23","guid":{"rendered":"https:\/\/oexpressobr.com.br\/?p=1673"},"modified":"2026-01-09T08:24:24","modified_gmt":"2026-01-09T11:24:24","slug":"ifood-consolida-dominio-em-sao-paulo-e-transforma-capital-paulista-em-fortaleza-contra-concorrencia","status":"publish","type":"post","link":"https:\/\/oexpressobr.com.br\/?p=1673","title":{"rendered":"iFood consolida dom\u00ednio em S\u00e3o Paulo e transforma capital paulista em “fortaleza” contra concorr\u00eancia"},"content":{"rendered":"\n

S\u00e3o Paulo n\u00e3o \u00e9 apenas a maior cidade do Brasil; para o iFood<\/strong>, ela \u00e9 o centro nervoso de uma estrat\u00e9gia de guerra que praticamente eliminou grandes rivais globais do cen\u00e1rio nacional. Enquanto empresas como Uber Eats<\/strong> e 99Food<\/strong> recuaram ou encerraram opera\u00e7\u00f5es de entrega de comida no pa\u00eds, a foodtech<\/em> brasileira fortaleceu suas barreiras de entrada, utilizando a densidade demogr\u00e1fica e a log\u00edstica da capital paulista como seu principal escudo.<\/p>\n\n\n\n

\u200bA estrat\u00e9gia da exclusividade e capilaridade<\/h3>\n\n\n\n

\u200bO segredo do dom\u00ednio do iFood em S\u00e3o Paulo reside em uma combina\u00e7\u00e3o agressiva de contratos de exclusividade<\/strong> com grandes redes de restaurantes e uma malha log\u00edstica incompar\u00e1vel.<\/p>\n\n\n\n

    \n
  • \u200bBarreiras de entrada:<\/strong> Ao garantir que os restaurantes mais populares estejam apenas em sua plataforma, o iFood for\u00e7a o consumidor a manter o aplicativo instalado.<\/li>\n\n\n\n
  • \u200bDensidade de entregadores:<\/strong> Em S\u00e3o Paulo, a empresa otimizou algoritmos para reduzir o tempo de espera, algo crucial em uma cidade com tr\u00e2nsito ca\u00f3tico.<\/li>\n\n\n\n
  • \u200bO fator “Superapp”:<\/strong> A inclus\u00e3o de mercados, farm\u00e1cias e pet shops transformou o iFood em uma ferramenta de utilidade di\u00e1ria, e n\u00e3o apenas de fins de semana.<\/li>\n<\/ul>\n\n\n\n

    \u200bO cen\u00e1rio atual: 2025-2026<\/h3>\n\n\n\n

    \u200bRecentemente, o cen\u00e1rio regulat\u00f3rio e competitivo trouxe novos cap\u00edtulos para essa “guerra”:<\/p>\n\n\n\n

      \n
    1. \u200bRegula\u00e7\u00e3o do CADE:<\/strong> O Conselho Administrativo de Defesa Econ\u00f4mica (CADE) imp\u00f4s limites aos contratos de exclusividade do iFood para evitar o fechamento total do mercado. No entanto, analistas do setor apontam que a marca j\u00e1 atingiu um n\u00edvel de fideliza\u00e7\u00e3o (top of mind)<\/strong> que torna a migra\u00e7\u00e3o para novos players um desafio herc\u00faleo.<\/li>\n\n\n\n
    2. \u200bNovas Leis Trabalhistas:<\/strong> Com a implementa\u00e7\u00e3o das diretrizes para trabalhadores de aplicativos, o iFood saiu na frente ao estruturar pacotes de benef\u00edcios e seguros, usando sua escala financeira para absorver custos que plataformas menores n\u00e3o conseguem suportar.<\/li>\n\n\n\n
    3. \u200bExpans\u00e3o Tecnol\u00f3gica:<\/strong> A empresa tem investido pesado em Intelig\u00eancia Artificial<\/strong> para prever demandas em bairros espec\u00edficos de S\u00e3o Paulo, como Itaim Bibi e Jardins, antecipando a log\u00edstica antes mesmo do pedido ser fechado.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      S\u00e3o Paulo n\u00e3o \u00e9 apenas a maior cidade do Brasil; para o iFood, ela \u00e9 o centro nervoso de uma estrat\u00e9gia de guerra que praticamente […]<\/p>\n","protected":false},"author":1,"featured_media":1674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowsargCw:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17],"tags":[],"class_list":["post-1673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio"],"desktop_mode_lock":null,"desktop_mode_contributors":[],"desktop_mode_attached_media":[1674],"yoast_head":"\niFood consolida dom\u00ednio em S\u00e3o Paulo e transforma capital paulista em "fortaleza" contra concorr\u00eancia - O Expresso BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oexpressobr.com.br\/?p=1673\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iFood consolida dom\u00ednio em S\u00e3o Paulo e transforma capital paulista em "fortaleza" contra concorr\u00eancia - O Expresso BR\" \/>\n<meta property=\"og:description\" content=\"S\u00e3o Paulo n\u00e3o \u00e9 apenas a maior cidade do Brasil; para o iFood, ela \u00e9 o centro nervoso de uma estrat\u00e9gia de guerra que praticamente [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oexpressobr.com.br\/?p=1673\" \/>\n<meta property=\"og:site_name\" content=\"O Expresso BR\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T11:24:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T11:24:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/oexpressobr.com.br\/wp-content\/uploads\/2026\/01\/GettyImages-1302302448.jpg.jpg?fit=414%2C280&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"414\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Julio Take\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Julio Take\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/?p=1673#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/?p=1673\"},\"author\":{\"name\":\"Julio Take\",\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/#\\\/schema\\\/person\\\/56e062614cf5b5bd8d8a675f03762735\"},\"headline\":\"iFood consolida dom\u00ednio em S\u00e3o Paulo e transforma capital paulista em “fortaleza” contra concorr\u00eancia\",\"datePublished\":\"2026-01-09T11:24:23+00:00\",\"dateModified\":\"2026-01-09T11:24:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/?p=1673\"},\"wordCount\":377,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/?p=1673#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/oexpressobr.com.br\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GettyImages-1302302448.jpg.jpg?fit=414%2C280&ssl=1\",\"articleSection\":[\"Comercio\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/oexpressobr.com.br\\\/?p=1673#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/?p=1673\",\"url\":\"https:\\\/\\\/oexpressobr.com.br\\\/?p=1673\",\"name\":\"iFood consolida dom\u00ednio em S\u00e3o Paulo e transforma capital paulista em \\\"fortaleza\\\" contra concorr\u00eancia - O Expresso BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/?p=1673#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/?p=1673#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/oexpressobr.com.br\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GettyImages-1302302448.jpg.jpg?fit=414%2C280&ssl=1\",\"datePublished\":\"2026-01-09T11:24:23+00:00\",\"dateModified\":\"2026-01-09T11:24:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/?p=1673#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oexpressobr.com.br\\\/?p=1673\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/?p=1673#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/oexpressobr.com.br\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GettyImages-1302302448.jpg.jpg?fit=414%2C280&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/oexpressobr.com.br\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/GettyImages-1302302448.jpg.jpg?fit=414%2C280&ssl=1\",\"width\":414,\"height\":280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/?p=1673#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/oexpressobr.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iFood consolida dom\u00ednio em S\u00e3o Paulo e transforma capital paulista em “fortaleza” contra concorr\u00eancia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/#website\",\"url\":\"https:\\\/\\\/oexpressobr.com.br\\\/\",\"name\":\"O Expresso BR\",\"description\":\"\u00c9 um site de not\u00edcias com sede em Maring\u00e1-PR\",\"publisher\":{\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/oexpressobr.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/#organization\",\"name\":\"Jornal online\",\"url\":\"https:\\\/\\\/oexpressobr.com.br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/oexpressobr.com.br\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-cropped-cropped-cropped-cropped-Oexpressobr-1536x281-1-1.jpg?fit=1373%2C279&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/oexpressobr.com.br\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-cropped-cropped-cropped-cropped-Oexpressobr-1536x281-1-1.jpg?fit=1373%2C279&ssl=1\",\"width\":1373,\"height\":279,\"caption\":\"Jornal online\"},\"image\":{\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/oexpressobr.com.br\\\/#\\\/schema\\\/person\\\/56e062614cf5b5bd8d8a675f03762735\",\"name\":\"Julio Take\",\"pronouns\":\"I Expresso BR\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db07b4d4a38728c122c1336a3af60b3267f49fc8004b22b5bd1b602ecd2517c3?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db07b4d4a38728c122c1336a3af60b3267f49fc8004b22b5bd1b602ecd2517c3?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/db07b4d4a38728c122c1336a3af60b3267f49fc8004b22b5bd1b602ecd2517c3?s=96&r=g\",\"caption\":\"Julio Take\"},\"description\":\"Julio Take, jornalista e fot\u00f3grafo. Editor do O Expresso BR.\",\"sameAs\":[\"http:\\\/\\\/oexpressobr.com.br\",\"https:\\\/\\\/www.facebook.com\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@juliotake783\"],\"url\":\"https:\\\/\\\/oexpressobr.com.br\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"iFood consolida dom\u00ednio em S\u00e3o Paulo e transforma capital paulista em \"fortaleza\" contra concorr\u00eancia - O Expresso BR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oexpressobr.com.br\/?p=1673","og_locale":"pt_BR","og_type":"article","og_title":"iFood consolida dom\u00ednio em S\u00e3o Paulo e transforma capital paulista em \"fortaleza\" contra concorr\u00eancia - O Expresso BR","og_description":"S\u00e3o Paulo n\u00e3o \u00e9 apenas a maior cidade do Brasil; para o iFood, ela \u00e9 o centro nervoso de uma estrat\u00e9gia de guerra que praticamente [...]","og_url":"https:\/\/oexpressobr.com.br\/?p=1673","og_site_name":"O Expresso BR","article_author":"https:\/\/www.facebook.com\/","article_published_time":"2026-01-09T11:24:23+00:00","article_modified_time":"2026-01-09T11:24:24+00:00","og_image":[{"width":414,"height":280,"url":"https:\/\/i0.wp.com\/oexpressobr.com.br\/wp-content\/uploads\/2026\/01\/GettyImages-1302302448.jpg.jpg?fit=414%2C280&ssl=1","type":"image\/jpeg"}],"author":"Julio Take","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Julio Take","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oexpressobr.com.br\/?p=1673#article","isPartOf":{"@id":"https:\/\/oexpressobr.com.br\/?p=1673"},"author":{"name":"Julio Take","@id":"https:\/\/oexpressobr.com.br\/#\/schema\/person\/56e062614cf5b5bd8d8a675f03762735"},"headline":"iFood consolida dom\u00ednio em S\u00e3o Paulo e transforma capital paulista em “fortaleza” contra concorr\u00eancia","datePublished":"2026-01-09T11:24:23+00:00","dateModified":"2026-01-09T11:24:24+00:00","mainEntityOfPage":{"@id":"https:\/\/oexpressobr.com.br\/?p=1673"},"wordCount":377,"commentCount":0,"publisher":{"@id":"https:\/\/oexpressobr.com.br\/#organization"},"image":{"@id":"https:\/\/oexpressobr.com.br\/?p=1673#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/oexpressobr.com.br\/wp-content\/uploads\/2026\/01\/GettyImages-1302302448.jpg.jpg?fit=414%2C280&ssl=1","articleSection":["Comercio"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/oexpressobr.com.br\/?p=1673#respond"]}]},{"@type":"WebPage","@id":"https:\/\/oexpressobr.com.br\/?p=1673","url":"https:\/\/oexpressobr.com.br\/?p=1673","name":"iFood consolida dom\u00ednio em S\u00e3o Paulo e transforma capital paulista em \"fortaleza\" contra concorr\u00eancia - O Expresso BR","isPartOf":{"@id":"https:\/\/oexpressobr.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oexpressobr.com.br\/?p=1673#primaryimage"},"image":{"@id":"https:\/\/oexpressobr.com.br\/?p=1673#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/oexpressobr.com.br\/wp-content\/uploads\/2026\/01\/GettyImages-1302302448.jpg.jpg?fit=414%2C280&ssl=1","datePublished":"2026-01-09T11:24:23+00:00","dateModified":"2026-01-09T11:24:24+00:00","breadcrumb":{"@id":"https:\/\/oexpressobr.com.br\/?p=1673#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oexpressobr.com.br\/?p=1673"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/oexpressobr.com.br\/?p=1673#primaryimage","url":"https:\/\/i0.wp.com\/oexpressobr.com.br\/wp-content\/uploads\/2026\/01\/GettyImages-1302302448.jpg.jpg?fit=414%2C280&ssl=1","contentUrl":"https:\/\/i0.wp.com\/oexpressobr.com.br\/wp-content\/uploads\/2026\/01\/GettyImages-1302302448.jpg.jpg?fit=414%2C280&ssl=1","width":414,"height":280},{"@type":"BreadcrumbList","@id":"https:\/\/oexpressobr.com.br\/?p=1673#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/oexpressobr.com.br\/"},{"@type":"ListItem","position":2,"name":"iFood consolida dom\u00ednio em S\u00e3o Paulo e transforma capital paulista em “fortaleza” contra concorr\u00eancia"}]},{"@type":"WebSite","@id":"https:\/\/oexpressobr.com.br\/#website","url":"https:\/\/oexpressobr.com.br\/","name":"O Expresso BR","description":"\u00c9 um site de not\u00edcias com sede em Maring\u00e1-PR","publisher":{"@id":"https:\/\/oexpressobr.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oexpressobr.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/oexpressobr.com.br\/#organization","name":"Jornal online","url":"https:\/\/oexpressobr.com.br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/oexpressobr.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/oexpressobr.com.br\/wp-content\/uploads\/2026\/01\/cropped-cropped-cropped-cropped-cropped-Oexpressobr-1536x281-1-1.jpg?fit=1373%2C279&ssl=1","contentUrl":"https:\/\/i0.wp.com\/oexpressobr.com.br\/wp-content\/uploads\/2026\/01\/cropped-cropped-cropped-cropped-cropped-Oexpressobr-1536x281-1-1.jpg?fit=1373%2C279&ssl=1","width":1373,"height":279,"caption":"Jornal online"},"image":{"@id":"https:\/\/oexpressobr.com.br\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/oexpressobr.com.br\/#\/schema\/person\/56e062614cf5b5bd8d8a675f03762735","name":"Julio Take","pronouns":"I Expresso BR","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/db07b4d4a38728c122c1336a3af60b3267f49fc8004b22b5bd1b602ecd2517c3?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/db07b4d4a38728c122c1336a3af60b3267f49fc8004b22b5bd1b602ecd2517c3?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db07b4d4a38728c122c1336a3af60b3267f49fc8004b22b5bd1b602ecd2517c3?s=96&r=g","caption":"Julio Take"},"description":"Julio Take, jornalista e fot\u00f3grafo. Editor do O Expresso BR.","sameAs":["http:\/\/oexpressobr.com.br","https:\/\/www.facebook.com\/","https:\/\/www.youtube.com\/@juliotake783"],"url":"https:\/\/oexpressobr.com.br\/?author=1"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/oexpressobr.com.br\/wp-content\/uploads\/2026\/01\/GettyImages-1302302448.jpg.jpg?fit=414%2C280&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/oexpressobr.com.br\/index.php?rest_route=\/wp\/v2\/posts\/1673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oexpressobr.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oexpressobr.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oexpressobr.com.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oexpressobr.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1673"}],"version-history":[{"count":1,"href":"https:\/\/oexpressobr.com.br\/index.php?rest_route=\/wp\/v2\/posts\/1673\/revisions"}],"predecessor-version":[{"id":1675,"href":"https:\/\/oexpressobr.com.br\/index.php?rest_route=\/wp\/v2\/posts\/1673\/revisions\/1675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oexpressobr.com.br\/index.php?rest_route=\/wp\/v2\/media\/1674"}],"wp:attachment":[{"href":"https:\/\/oexpressobr.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oexpressobr.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oexpressobr.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}