{"id":1701,"date":"2026-01-09T09:19:28","date_gmt":"2026-01-09T12:19:28","guid":{"rendered":"https:\/\/oexpressobr.com.br\/?p=1701"},"modified":"2026-01-09T09:19:29","modified_gmt":"2026-01-09T12:19:29","slug":"priscilla-fernandes-e-atto-service-de-dividas-e-maternidade-solo-ao-faturamento-milionario-com-franquias","status":"publish","type":"post","link":"https:\/\/oexpressobr.com.br\/?p=1701","title":{"rendered":"Priscilla Fernandes e Atto Service: de d\u00edvidas e maternidade solo ao faturamento milion\u00e1rio com franquias"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A trajet\u00f3ria de Priscilla Fernandes \u00e9 o retrato da resili\u00eancia no empreendedorismo brasileiro. Em 2018, sem capital inicial, endividada e cuidando de dois filhos pequenos, ela fundou a <strong>Atto Service<\/strong>. Hoje, sete anos depois, o que come\u00e7ou como um esfor\u00e7o de sobreviv\u00eancia transformou-se em um neg\u00f3cio de escala nacional que projeta faturar <strong>R$ 9 milh\u00f5es<\/strong> com sua nova fase de expans\u00e3o via franchising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bA Atto Service, especializada em instala\u00e7\u00e3o e manuten\u00e7\u00e3o de portas autom\u00e1ticas de a\u00e7o e vidro, consolidou-se atendendo grandes grupos corporativos e condom\u00ednios. A empresa destaca-se pela certifica\u00e7\u00e3o ISO 9001 e por uma opera\u00e7\u00e3o baseada em excel\u00eancia t\u00e9cnica, setor que Priscilla identificou como carente de profissionaliza\u00e7\u00e3o quando deu os primeiros passos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u200bO Salto para o Franchising<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bA grande novidade para 2025 \u00e9 a consolida\u00e7\u00e3o do modelo de franquias da marca. Priscilla Fernandes, agora reconhecida como uma lideran\u00e7a estrat\u00e9gica no setor de servi\u00e7os, estruturou a Atto Service para crescer de forma exponencial. O plano de expans\u00e3o prev\u00ea a abertura de at\u00e9 <strong>350 unidades nos pr\u00f3ximos cinco anos<\/strong>, focando em capturar uma demanda reprimida em regi\u00f5es como Minas Gerais e Paran\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bOs modelos de neg\u00f3cio oferecidos variam para atrair desde novos empreendedores at\u00e9 profissionais que j\u00e1 atuam na \u00e1rea de engenharia ou serralheria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u200b<strong>Investimento:<\/strong> O aporte total para uma unidade padr\u00e3o gira em torno de <strong>R$ 250 mil<\/strong> (incluindo taxa de franquia, reforma e estrutura).<\/li>\n\n\n\n<li>\u200b<strong>Rentabilidade:<\/strong> A estimativa de faturamento para uma unidade f\u00edsica bem gerida \u00e9 de aproximadamente <strong>R$ 150 mil mensais<\/strong>, com uma margem de lucro que pode chegar a <strong>48%<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u200bDe &#8220;Operadora&#8221; a Mentora<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bAl\u00e9m de comandar a opera\u00e7\u00e3o da Atto Service, Priscilla Fernandes passou a integrar grupos exclusivos de lideran\u00e7a, como o <em>Scale Club<\/em> e o <em>Mentoring League Society<\/em>, onde utiliza sua hist\u00f3ria para mentorar outros empres\u00e1rios locais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200b&#8221;O produto pode ser bom, o modelo incr\u00edvel, mas se o empreendedor por tr\u00e1s n\u00e3o tiver a energia para fazer acontecer todos os dias, o neg\u00f3cio n\u00e3o vira&#8221;, afirma a CEO em suas recentes comunica\u00e7\u00f5es. Para ela, o franchising n\u00e3o \u00e9 apenas uma forma de aumentar o faturamento, mas de &#8220;esticar os bra\u00e7os&#8221; da empresa para chegar onde a opera\u00e7\u00e3o pr\u00f3pria n\u00e3o alcan\u00e7aria sozinha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bCom uma taxa de recompra de clientes que chega a 60%, a Atto Service prova que a combina\u00e7\u00e3o de servi\u00e7o t\u00e9cnico rigoroso e gest\u00e3o humanizada \u00e9 a chave para transformar uma situa\u00e7\u00e3o de vulnerabilidade financeira em um imp\u00e9rio de servi\u00e7os.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trajet\u00f3ria de Priscilla Fernandes \u00e9 o retrato da resili\u00eancia no empreendedorismo brasileiro. Em 2018, sem capital inicial, endividada e cuidando de dois filhos pequenos, [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowsargCw:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-1701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"desktop_mode_lock":null,"desktop_mode_contributors":[],"desktop_mode_attached_media":[1702],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Priscilla Fernandes e Atto Service: de d\u00edvidas e maternidade solo ao faturamento milion\u00e1rio com franquias - O Expresso BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oexpressobr.com.br\/?p=1701\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Priscilla Fernandes e Atto Service: de d\u00edvidas e maternidade solo ao faturamento milion\u00e1rio com franquias - O Expresso BR\" \/>\n<meta property=\"og:description\" content=\"A trajet\u00f3ria de Priscilla Fernandes \u00e9 o retrato da resili\u00eancia no empreendedorismo brasileiro. 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