{"id":5888,"date":"2026-03-16T10:55:59","date_gmt":"2026-03-16T13:55:59","guid":{"rendered":"https:\/\/oexpressobr.com.br\/?p=5888"},"modified":"2026-03-16T10:56:12","modified_gmt":"2026-03-16T13:56:12","slug":"tania-maria-e-kleber-mendonca-filho-o-fenomeno-de-o-agente-secreto-que-domina-o-mercado-publicitario","status":"publish","type":"post","link":"https:\/\/oexpressobr.com.br\/?p=5888","title":{"rendered":"T\u00e2nia Maria e Kleber Mendon\u00e7a Filho: o fen\u00f4meno de &#8216;O Agente Secreto&#8217; que domina o mercado publicit\u00e1rio"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Aos 79 anos, a atriz potiguar <strong>T\u00e2nia Maria<\/strong> tornou-se o rosto mais disputado do mercado publicit\u00e1rio brasileiro em 2026. Descoberta por <strong>Kleber Mendon\u00e7a Filho<\/strong>, a artista \u2014 que brilha como a carism\u00e1tica Dona Sebastiana no filme <strong>&#8216;O Agente Secreto&#8217;<\/strong> \u2014 transformou o sucesso cr\u00edtico da obra em um verdadeiro imp\u00e9rio comercial, provando que a autenticidade \u00e9 o ativo mais valioso da atualidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u200bDo agreste para o hor\u00e1rio nobre<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bNascida em Parelhas (RN), T\u00e2nia Maria viveu d\u00e9cadas como artes\u00e3 e costureira antes de estrear no cinema. Sua trajet\u00f3ria, que come\u00e7ou com uma figura\u00e7\u00e3o em <em>Bacurau<\/em> (2019), atingiu o \u00e1pice com o lan\u00e7amento de <em>O Agente Secreto<\/em> em novembro passado. Desde ent\u00e3o, a atriz j\u00e1 estrelou cerca de <strong>20 campanhas publicit\u00e1rias<\/strong>, com contratos que chegam a cifras de <strong>R$ 200 mil<\/strong>, como o fechado recentemente para a divulga\u00e7\u00e3o do Carnaval de Pernambuco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bSeu &#8220;molho&#8221; \u2014 termo que ela mesma usa para descrever seu carisma \u2014 atraiu gigantes de diversos setores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u200b<strong>Varejo e Servi\u00e7os:<\/strong> Casas Bahia, Uber e Caixa.<\/li>\n\n\n\n<li>\u200b<strong>Automotivo e Alimentos:<\/strong> Volkswagen, Heineken e Burger King (onde seu v\u00eddeo como &#8220;diva do cinema&#8221; superou 11 milh\u00f5es de visualiza\u00e7\u00f5es).<\/li>\n\n\n\n<li>\u200b<strong>Streaming:<\/strong> Recentemente, viralizou ao interpretar a vil\u00e3 Tia Gladys em uma campanha da <strong>HBO Max<\/strong> e <strong>TNT<\/strong> para a transmiss\u00e3o do Oscar 2026.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u200bO &#8220;efeito T\u00e2nia&#8221; nas redes sociais<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bO fen\u00f4meno n\u00e3o \u00e9 apenas financeiro, mas cultural. T\u00e2nia Maria tornou-se um \u00edcone contra o etarismo, declarando abertamente seu desejo de &#8220;ganhar muito dinheiro&#8221; e aproveitar a liberdade que a carreira art\u00edstica lhe proporcionou. Mesmo n\u00e3o tendo viajado para a cerim\u00f4nia do Oscar em Los Angeles por recomenda\u00e7\u00f5es m\u00e9dicas, ela foi homenageada com uma <strong>estrela simb\u00f3lica na Cal\u00e7ada da Fama<\/strong> pela distribuidora Vitrine Filmes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u200b&#8221;A idade \u00e9 o que a pessoa quer. Se voc\u00ea quer ser velha, fique velha. Eu n\u00e3o sou velha&#8221;, afirmou a atriz em coletiva recente, refor\u00e7ando o tom direto que conquistou o p\u00fablico.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">\u200bO que vem por a\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bO futuro da &#8220;garota-propaganda&#8221; mais amada do pa\u00eds j\u00e1 est\u00e1 desenhado. Para 2026, T\u00e2nia j\u00e1 confirmou participa\u00e7\u00e3o em seis novos filmes, incluindo o longa de fic\u00e7\u00e3o cient\u00edfica <strong>&#8216;Yellow Cake&#8217;<\/strong>, de Tiago Melo, e a s\u00e9rie <strong>&#8216;Delegado&#8217;<\/strong>. Entre um set e outro, ela continua sendo o &#8220;tempero&#8221; que as marcas buscam para conectar o prest\u00edgio do cinema nacional com a popularidade das massas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aos 79 anos, a atriz potiguar T\u00e2nia Maria tornou-se o rosto mais disputado do mercado publicit\u00e1rio brasileiro em 2026. Descoberta por Kleber Mendon\u00e7a Filho, a [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":5890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowsargCw:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[31],"tags":[],"class_list":["post-5888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimento"],"desktop_mode_lock":null,"desktop_mode_contributors":[],"desktop_mode_attached_media":[5890],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00e2nia Maria e Kleber Mendon\u00e7a Filho: o fen\u00f4meno de &#039;O Agente Secreto&#039; que domina o mercado publicit\u00e1rio - O Expresso BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oexpressobr.com.br\/?p=5888\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e2nia Maria e Kleber Mendon\u00e7a Filho: o fen\u00f4meno de &#039;O Agente Secreto&#039; que domina o mercado publicit\u00e1rio - O Expresso BR\" \/>\n<meta property=\"og:description\" content=\"Aos 79 anos, a atriz potiguar T\u00e2nia Maria tornou-se o rosto mais disputado do mercado publicit\u00e1rio brasileiro em 2026. 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