{"id":6773,"date":"2026-03-27T06:27:34","date_gmt":"2026-03-27T09:27:34","guid":{"rendered":"https:\/\/oexpressobr.com.br\/?p=6773"},"modified":"2026-03-27T06:27:35","modified_gmt":"2026-03-27T09:27:35","slug":"consumo-de-livros-cresce-no-brasil-e-atinge-18-da-populacao","status":"publish","type":"post","link":"https:\/\/oexpressobr.com.br\/?p=6773","title":{"rendered":"Consumo de livros cresce no Brasil e atinge 18% da popula\u00e7\u00e3o"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O mercado editorial brasileiro encerrou o \u00faltimo ciclo com motivos para um otimismo cauteloso. Segundo dados da pesquisa &#8220;Panorama do Consumo de Livros no Brasil&#8221;, divulgada nesta quinta-feira (26) pela <strong>C\u00e2mara Brasileira do Livro (CBL)<\/strong> em parceria com a <strong>Nielsen BookData<\/strong>, o n\u00famero de consumidores de livros no pa\u00eds subiu para 18% da popula\u00e7\u00e3o adulta em 2025. O \u00edndice representa a entrada de cerca de tr\u00eas milh\u00f5es de novos compradores no mercado, consolidando uma tend\u00eancia de recupera\u00e7\u00e3o ap\u00f3s anos de estagna\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bA pesquisa, que ouviu 16 mil pessoas em todas as regi\u00f5es do pa\u00eds, aponta que o perfil desse novo consumidor \u00e9 majoritariamente feminino e jovem. Um dos destaques mais significativos do levantamento \u00e9 o protagonismo das mulheres pretas e pardas, que hoje representam 30% do total de consumidores de livros no Brasil. De acordo com a presidente da CBL, <strong>Sevani Matos<\/strong>, o fortalecimento de comunidades virtuais e o papel de criadores de conte\u00fado em redes sociais como o TikTok foram fundamentais para essa expans\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u200bO paradoxo do mercado: faturamento alto e leitura em queda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bApesar do aumento no n\u00famero de compradores, o setor enfrenta o que especialistas chamam de &#8220;paradoxo brasileiro&#8221;. Dados do <strong>Sindicato Nacional dos Editores de Livros (SNEL)<\/strong> indicam que, enquanto o faturamento e o volume de vendas cresceram \u2014 superando a marca de R$ 3 bilh\u00f5es em 2025 \u2014, a pesquisa &#8220;Retratos da Leitura no Brasil&#8221; alerta para uma retra\u00e7\u00e3o no h\u00e1bito de leitura profunda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bMuitos desses novos consumidores s\u00e3o atra\u00eddos por livros de entretenimento, fic\u00e7\u00e3o adulta e fen\u00f4menos de nicho, como os livros de colorir e t\u00edtulos impulsionados por influenciadores. &#8220;O livro est\u00e1 sendo mais comprado, mas o desafio \u00e9 transformar esse comprador em um leitor ass\u00edduo, combatendo a concorr\u00eancia severa das telas e do tempo escasso na vida moderna&#8221;, analisa o presidente do SNEL, <strong>Dante Cid<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u200bDesafios e perspectivas para 2026<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bMesmo com o crescimento, o fator econ\u00f4mico continua sendo a principal barreira. Cerca de 35 milh\u00f5es de brasileiros declararam ter desistido de comprar livros no \u00faltimo ano devido ao pre\u00e7o. A pirataria tamb\u00e9m segue no radar das entidades; para <strong>Mariana Bueno<\/strong>, economista da Nielsen, os downloads ilegais indicam uma &#8220;demanda reprimida&#8221; que o mercado precisa aprender a converter por meio de pol\u00edticas de acesso e pre\u00e7os mais competitivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bPara o restante de 2026, a expectativa \u00e9 de manuten\u00e7\u00e3o do ritmo de vendas, embora eventos como a Copa do Mundo e as elei\u00e7\u00f5es costumem desviar o foco do or\u00e7amento das fam\u00edlias. A estrat\u00e9gia das editoras agora se volta para a personaliza\u00e7\u00e3o e o fortalecimento das livrarias de rua, que t\u00eam se mostrado redutos de resist\u00eancia cultural contra as grandes plataformas de e-commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200bA mensagem do setor \u00e9 clara: para sustentar o crescimento de 18%, \u00e9 necess\u00e1rio investir n\u00e3o apenas na venda, mas na forma\u00e7\u00e3o de bibliotecas e pol\u00edticas p\u00fablicas que garantam que o livro deixe de ser apenas um produto e se torne, efetivamente, um h\u00e1bito nacional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mercado editorial brasileiro encerrou o \u00faltimo ciclo com motivos para um otimismo cauteloso. Segundo dados da pesquisa &#8220;Panorama do Consumo de Livros no Brasil&#8221;, [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":6774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowsargCw:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-6773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"desktop_mode_lock":null,"desktop_mode_contributors":[],"desktop_mode_attached_media":[6774],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumo de livros cresce no Brasil e atinge 18% da popula\u00e7\u00e3o - O Expresso BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oexpressobr.com.br\/?p=6773\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumo de livros cresce no Brasil e atinge 18% da popula\u00e7\u00e3o - O Expresso BR\" \/>\n<meta property=\"og:description\" content=\"O mercado editorial brasileiro encerrou o \u00faltimo ciclo com motivos para um otimismo cauteloso. 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