{"id":7064,"date":"2026-03-31T17:23:21","date_gmt":"2026-03-31T20:23:21","guid":{"rendered":"https:\/\/oexpressobr.com.br\/?p=7064"},"modified":"2026-03-31T17:23:23","modified_gmt":"2026-03-31T20:23:23","slug":"marqueteiro-de-ratinho-junior-e-cotado-para-assumir-coordenacao-de-flavio-bolsonaro","status":"publish","type":"post","link":"https:\/\/oexpressobr.com.br\/?p=7064","title":{"rendered":"Marqueteiro de Ratinho Junior \u00e9 cotado para assumir coordena\u00e7\u00e3o de Fl\u00e1vio Bolsonaro"},"content":{"rendered":"\n

\u200bA movimenta\u00e7\u00e3o nos bastidores da sucess\u00e3o presidencial de 2026 ganhou um novo cap\u00edtulo estrat\u00e9gico. O senador Fl\u00e1vio Bolsonaro (PL)<\/strong>, que vem consolidando sua pr\u00e9-candidatura ao Pal\u00e1cio do Planalto, busca atrair para seu n\u00facleo duro o estrategista respons\u00e1vel pelas vitoriosas campanhas do governador do Paran\u00e1, Ratinho Junior (PSD)<\/strong>.<\/p>\n\n\n\n

\u200bO nome central dessa articula\u00e7\u00e3o \u00e9 o do publicit\u00e1rio argentino Jorge Gerez<\/strong>. Considerado o “fiel escudeiro” de Ratinho Junior, Gerez foi a mente por tr\u00e1s das vit\u00f3rias do governador em 2018 e 2022, ambas decididas ainda no primeiro turno. A aproxima\u00e7\u00e3o ocorre em um momento de realinhamento das for\u00e7as de direita e centro-direita no Brasil.<\/p>\n\n\n\n

\u200bOs detalhes da articula\u00e7\u00e3o<\/h3>\n\n\n\n

\u200bDe acordo com informa\u00e7\u00f5es de bastidores, a escolha de Fl\u00e1vio Bolsonaro por um perfil como o de Gerez visa profissionalizar a comunica\u00e7\u00e3o da pr\u00e9-campanha, afastando-a do amadorismo e focando em uma est\u00e9tica de gest\u00e3o que Ratinho Junior soube explorar com sucesso no Paran\u00e1.<\/p>\n\n\n\n

    \n
  • \u200bPerfil T\u00e9cnico:<\/strong> Gerez \u00e9 conhecido por campanhas “limpas”, focadas em entregas administrativas e no uso intensivo de dados, o que ajudaria a suavizar a imagem de Fl\u00e1vio Bolsonaro perante o eleitorado moderado.<\/li>\n\n\n\n
  • \u200bRecuo de Ratinho Junior:<\/strong> Recentemente, o governador do Paran\u00e1 indicou que pode abrir m\u00e3o de sua pr\u00f3pria pr\u00e9-candidatura presidencial em nome de uma “alian\u00e7a ampla”. Esse movimento facilitaria a “cess\u00e3o” de seu marqueteiro para o projeto do senador fluminense.<\/li>\n\n\n\n
  • \u200bA “Fila” de Marqueteiros:<\/strong> Antes de avan\u00e7ar sobre o nome de Gerez, Fl\u00e1vio Bolsonaro chegou a sondar Paulo Vasconcelos<\/strong> (que trabalhou com A\u00e9cio Neves e atualmente est\u00e1 com Ronaldo Caiado) e manteve conversas com Duda Lima<\/strong>, marqueteiro de Jair Bolsonaro em 2022.<\/li>\n<\/ul>\n\n\n\n

    \u200bContexto pol\u00edtico e o “Fator Paran\u00e1”<\/h3>\n\n\n\n

    \u200bA poss\u00edvel ida de Jorge Gerez para a campanha de Fl\u00e1vio Bolsonaro n\u00e3o \u00e9 apenas uma troca de profissionais, mas um sinal pol\u00edtico de que o PL<\/strong> e o PSD<\/strong> de Gilberto Kassab podem estar costurando uma unidade mais cedo do que o esperado.<\/p>\n\n\n\n

    \u200bNo \u00faltimo dia 24 de mar\u00e7o, Fl\u00e1vio Bolsonaro acenou publicamente para Ratinho Junior, afirmando que o paranaense \u00e9 um “quadro excelente para compor a n\u00edvel nacional”. A sa\u00edda de Ratinho da disputa direta pelo Planalto remove um obst\u00e1culo e permite que sua estrutura de marketing \u2014 uma das mais eficientes do pa\u00eds atualmente \u2014 seja aproveitada pela fam\u00edlia Bolsonaro.<\/p>\n\n\n\n

    \u200bO cen\u00e1rio para 2026<\/h3>\n\n\n\n

    \u200bEnquanto Lula (PT) foca na manuten\u00e7\u00e3o de sua base e na entrega de programas sociais, a oposi\u00e7\u00e3o tenta se organizar em torno de um nome \u00fanico. Fl\u00e1vio Bolsonaro, que j\u00e1 conta com o apoio estrat\u00e9gico de nomes como Luciano Hang<\/strong> e a estrutura do PL, v\u00ea na contrata\u00e7\u00e3o de um marqueteiro de peso o passo definitivo para se consolidar como o herdeiro natural dos votos de seu pai, Jair Bolsonaro.<\/p>\n\n\n\n

    \u200bA defini\u00e7\u00e3o oficial sobre a coordena\u00e7\u00e3o de marketing deve sair nas pr\u00f3ximas semanas, conforme os partidos fecham as janelas de filia\u00e7\u00e3o e as alian\u00e7as estaduais come\u00e7am a ser desenhadas.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u200bA movimenta\u00e7\u00e3o nos bastidores da sucess\u00e3o presidencial de 2026 ganhou um novo cap\u00edtulo estrat\u00e9gico. 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