{"id":899,"date":"2025-12-21T08:18:36","date_gmt":"2025-12-21T11:18:36","guid":{"rendered":"https:\/\/oexpressobr.com.br\/?p=899"},"modified":"2025-12-21T08:19:49","modified_gmt":"2025-12-21T11:19:49","slug":"rosane-svartman-questiona-esticamento-de-dona-de-mim-e-acende-debate-sobre-cansaco-do-genero","status":"publish","type":"post","link":"https:\/\/oexpressobr.com.br\/?p=899","title":{"rendered":"Rosane Svartman questiona esticamento de Dona de Mim e acende debate sobre cansa\u00e7o do g\u00eanero"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><br>A autora Rosane Svartman, respons\u00e1vel por sucessos como Vai na F\u00e9 e Totalmente Demais, utilizou suas redes sociais e eventos recentes para manifestar um &#8220;leve desabafo&#8221; sobre a extens\u00e3o de sua pr\u00f3xima novela das 19h, Dona de Mim. Antes mesmo de estrear, a trama foi esticada pela TV Globo e deve encerrar sua jornada com 218 cap\u00edtulos, tornando-se uma das produ\u00e7\u00f5es mais longas do hor\u00e1rio nos \u00faltimos anos.<br>O ponto de vista da autora<br>Svartman, conhecida por roteiros \u00e1geis e ganchos precisos, destacou o desafio herc\u00faleo de manter a qualidade narrativa e o engajamento do p\u00fablico por tanto tempo. Em suas declara\u00e7\u00f5es, a roteirista pontuou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manuten\u00e7\u00e3o do ritmo: \u00c9 dif\u00edcil sustentar o conflito central sem cair na famigerada &#8220;barriga&#8221; (per\u00edodo em que a hist\u00f3ria n\u00e3o avan\u00e7a).<\/li>\n\n\n\n<li>Desgaste da equipe: Al\u00e9m do roteiro, a log\u00edstica de produ\u00e7\u00e3o e o cansa\u00e7o do elenco s\u00e3o fatores cr\u00edticos em novelas que ultrapassam os 200 epis\u00f3dios.<\/li>\n\n\n\n<li>Planejamento inicial: A obra foi pensada para uma dura\u00e7\u00e3o menor, e o aditivo de cap\u00edtulos exige uma reestrutura\u00e7\u00e3o profunda na trajet\u00f3ria dos personagens.<br><br>Por que a Globo decidiu esticar a trama?<br><br>A decis\u00e3o da emissora carioca reflete uma estrat\u00e9gia de mercado e programa\u00e7\u00e3o. Com o cen\u00e1rio de instabilidade em algumas produ\u00e7\u00f5es do Globoplay e a necessidade de garantir uma transi\u00e7\u00e3o segura para a sucessora, a Globo optou por confiar no &#8220;toque de Midas&#8221; de Svartman para segurar a audi\u00eancia e o faturamento publicit\u00e1rio por mais tempo.<br><br>O que sabemos sobre Dona de Mim<br><br>A novela promete manter a assinatura da autora: representatividade, di\u00e1logos contempor\u00e2neos e uma forte conex\u00e3o com a realidade brasileira.<br>Elemento Detalhes<br>Protagonista Uma mulher batalhadora que busca retomar as r\u00e9deas de sua vida (da\u00ed o t\u00edtulo).<br>Elenco confirmado Nomes como Sheron Menezzes e Let\u00edcia Salles est\u00e3o cotados para pap\u00e9is centrais.<br>Tem\u00e1tica Empreendedorismo feminino, dilemas \u00e9ticos e humor cotidiano. &#8220;Escrever mais de 200 cap\u00edtulos \u00e9 uma maratona que exige n\u00e3o apenas criatividade, mas uma resist\u00eancia f\u00edsica e mental absurda de toda a engrenagem.&#8221; \u2014 An\u00e1lise de bastidores sobre o g\u00eanero.O cen\u00e1rio atual das novelas<br>O desabafo de Rosane ecoa um sentimento comum na ind\u00fastria. Enquanto o streaming aposta em &#8220;telenovelas&#8221; curtas (de 50 a 80 cap\u00edtulos), a TV aberta ainda se v\u00ea presa ao modelo longo por quest\u00f5es financeiras. No entanto, o risco de esgotamento da f\u00f3rmula \u00e9 real, e autores de prest\u00edgio t\u00eam sido mais vocais sobre a necessidade de narrativas mais concisas para preservar a obra art\u00edstica.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A autora Rosane Svartman, respons\u00e1vel por sucessos como Vai na F\u00e9 e Totalmente Demais, utilizou suas redes sociais e eventos recentes para manifestar um &#8220;leve [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowsargCw:productID":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[31],"tags":[],"class_list":["post-899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimento"],"desktop_mode_lock":null,"desktop_mode_contributors":[],"desktop_mode_attached_media":[900],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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